I did note that Singleton never exactly talked about blogs--everything but. In the next morning session, it was kind of the same way.
Stephen Byers, from the Univ. of Wisconsin-Milwaukee, spoke on "Beyond demographics: Understanding who your readers are and how they communicate." He tackled the very real issue of how to find the communities in a newspaper's audience when people are abandoning traditional communities--the "bowling alone" phenomenon. I was glad to hear that he's not so hot on everything Putnam has to say and that he likes Ray Oldenberg's The Great Good Place.
He talked a lot about finding ways to reach out to discover these invisible communities--for example by hanging out in coffee shops where moms with small children talk about what's important. But he didn't mention engaging with the blgosphere, and nobody else did either.