This takes us to another important on-line phenomenon, the rise of bloggers. These individuals publish web logs that offer an ongoing narrative of their thoughts and observations. Some are professional journalists, but the vast majority of them are just folks with something on their minds.
While some of these individuals are making a serious and thoughtful contribution to our global dialogue, too many simply contribute to the sense that we're in the midst of an opinion-ridden free-for-all.
While this new medium requires innovative analysis and creative application, companies must still find a way to instill their core journalistic values into their on-line activities, especially given how important this medium is for the teenagers and young adults.
The newspaper industry is clearly on the cusp of a major, major transition--the rumblings are here though the direction is not well understood. I often think of one of my favorite journalism professors for imprinting on me, many years ago, this saying: "As Eve said to Adam, we live in an age of transition."