Coming up: your lucky day?

When I saw a Times article with a picture of wedding announcement dated July 7, I thought how nice (but odd, given that it isn't exactly a love story), they're honoring Jill McCorkle's novel July 7. But no--it's because the date is 07/07/07!

More than 31,000 couples have already signed up with theknot.com, a wedding-planning Web site, saying they plan to marry that day, a figure that is roughly triple the number for any other Saturday that month — and nearly 20,000 more than the number of couples who got married on the corresponding weekend a year earlier.

Reservations for Vegas are up too.

Jill McCorkle was born on July 7, 1958. In 2007 she'll be 49 (or, 7 x 7).