On a recent day, the cyberdesign world was buzzing. Bloggers at apartmenttherapy.com had discovered the mystery manufacturer of a hot paint color called Fresh Melon Green. Over at treehugger.com, bamboo coffins were the talk of the moment. A post at Design Sponge, meanwhile, praised ceramic bowls that double as wall sconces.
But no. "Blogs" are promptly identified as "Web journals" in the next graf.